The logo mark is representative of stitching, as well as the idea of a pattern, often found in many textiles.
FASHION + TEXTILE MUSEUM
The Fashion & Textile Museum (FTM) in London is rooted in contemporary fashion, textiles and jewelry. FTM does not have a permanent display, but offers engaging temporary exhibitions and displays throughout the year which allows the museum to showcase a rich variety of contemporary fashion and textile items. The approach to re-branding this museum was to create an identity with ties to fashion, textiles, and the ever changing nature of fashion.