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These trailers are intended to be played in movie theaters during the trailers/coming attractions. They would be an extension from the posters being on display outside and around the movie theater, as well as those displayed throughout the streets of
Los Angeles.

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LADWP NO WATER 2050

With the intention of rebranding the LADWP, research led to a discovery of studies that predict that we could run out of our supply of drinkable water by the year 2050 if our current daily habits with water persist. This sparked a campaign design for the LADWP that eventually evolved into centering around the idea of creating a sense of horror into LA customers to make them rethink their water usage. The campaign would consist of posters, a trailer played before feature films at movie theaters, an interactive installation concept, an incentive program where customers who limited their water usage to a certain amount would be given access to a music festival, and LADWP packets that aimed to promote more ways to cut back on water usage. 


ORIGINAL CONCEPT and identity development